Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable assets ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...

If you upload videos to YouTube in a business setting, presumably you want those videos watched by a particular target demographic. If successful, perhaps you'll get all the feedback you need in the ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...

Data analytics, business intelligence and data visualization software is the top layer of the big data technology stack. These are the tools that everyone from everyday business users to professional ...

New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...

Here are 15 data management and data analytics technology companies, part of the CRN AI 100, that are playing an outsized role in AI today. “Without data, there can be no AI,” said Airbyte co-founder ...