The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Presenters from CMS and the CDC explored the importance of standardizing health equity data collection at the 2024 CMS Health Equity Conference. Meagan Khau, MHA, director of the Data Analytics & ...

You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Customer data platforms (CDPs) and data management platforms (DMPs) are ...

Data collection has been the Achilles heel of all research endeavors. Proper data can be hard to find, acquiring it is often prohibitively expensive and cleaning everything up is time-consuming.

Search data isn't consistent and doesn't match. Our focus needs to be on how to use it versus the endless battle to "fix" it.

In the wake of Trans Day of Visibility, the risks of being seen are clearer than ever, from rising hate crimes and online harassment to the spread of anti-trans legislation. But visibility alone is ...