While the recent meltdown of the dot-com sector has raised concerns about Internet business models in general, there is little doubt that "channel power"--the use of electronic distribution ...

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...