For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

For a small business to succeed in today’s market, it’s important to understand how supply chain distribution works. Whether you’re a startup or a growing company, gaps in your distribution plan can ...

While the recent meltdown of the dot-com sector has raised concerns about Internet business models in general, there is little doubt that "channel power"--the use of electronic distribution ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

For a startup, sometimes the easy part is creating your product. The hard part is getting it out in the world. Most companies go to market with a direct sales model — hiring an in-house sales team to ...