To be successful, email designs must constantly evolve to meet the shifting needs and behaviors of consumers and adjust to email platform changes. Best practices are always changing, so Responsys has ...

Emails written in HTML can include graphics, and designing these graphics requires special care. You probably want the graphics to reflect the look of your website and the feel of your brand, but you ...

Build a web page to send via email. Use the HTML Email Page Layout and its accompanying content types to assemble a page optimized for web email clients. The process starts like any other page you'd ...

While e-commerce website visitors can often be high-potential leads, many engage in “window shopping” and leave without making a purchase. Email pop-ups can help bridge the gap between casual browsing ...