How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

A video script is, in many ways, no different than a script for a feature film or television show: It’s a written blueprint for the visual story you want to tell. Now, in terms of format, a video ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

Video platform Vimeo LLC today announced plans to help creators get things done with video creation needs through the addition of new artificial intelligence-powered tools and features, including a ...

This article is fourth in a series from Chicas Poderosas (“Powerful Girls” in English), a global community that promotes female leadership and generates knowledge. Read the first, second and third ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...