Add Yahoo as a preferred source to see more of our stories on Google. At the first VidCon since 2019, YouTube's top earner in the U.S., MrBeast, got on stage to talk to YouTube's director of discovery ...

New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it. Having only been implemented in 2016, we ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

Does YouTube create extremists? A recent study caused arguments among scientists by arguing that the algorithms that power the site don’t help radicalize people by recommending ever more extreme ...

YouTube in 2026 rewards creators who deliver consistent value, keep viewers engaged, and build trust over time. The platform now favors niche authority, strong audience retention, and strategic use of ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...