Inworld’s booth on the GDC 2024 show floor. The AI company partnered with Nvidia and Ubisoft on a project involving nonplayer characters. There’s one topic that’s stayed on my mind since the Game ...

Vibe coding has changed the game when it comes to creating something from nothing. While it has its limitations, it allows non-technical people to build apps or websites that they otherwise wouldn’t ...

AI-powered NPCs that don’t need a script could make games—and other worlds—deeply immersive. First, a confession. I only got into playing video games a little over a year ago (I know, I know). A ...

Generative AI can not only simulate a playable version of Doom, but also the Nintendo classic Super Mario Bros., according to new research. On Wednesday, Virtual Protocols, a company that’s been ...

When Noah saw the email, a wave of anxiety hit. It was spring 2023, and the Activision artist was reading a message from the company's then chief technology officer, Michael Vance, about how ...